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I just sent out the latest edition of my newsletter which is chock full of free and useful information.

If you haven’t signed up you ought to consider doing so or risk being among the almost 2 billion people who haven’t subscribed yet. You don’t really want to be among those people, now do you. Be a leader, think for yourself and join those of us who swim upstream against the current.

If you haven’t already accepted that you are a rebel in need of a cause consider this your call to action. Sign up and stop worrying about whether you have the guts to walk up the down escalator.

Or do what I do and tell people that the guy in the white Nikes stole your wallet. If they ask you for more of a description say that you got a quick look at him but you are convinced that he is kind of short/tall and skinny/fat.

Alternatively you can always describe him being sort of in between milky and mocha about Venti tall. By the time they finish scratching their heads you’ll have finished you stroll up the escalator and will be well on your way to your next destination.

Never Do This

But you musn’t ever do one of these things:

1) Wait until you reach the cashier to get out your credit card or checkbook. You knew long before that you were going to have to pay. Waiting isn’t rebellious, it is just stupid.

2) The same rule applies to those who wait in line to fill their tanks at Costco. You should have your card out before you hit the pump or risk having your tires slashed by the Costco pump genies.

Stop shaking you heads at me. My blog, my rules.

Do I Have Your Attention?

Do I have your attention now? By now it must be obvious that I was am trying to get it.

That is because I am not always a silly and insouciant man. I really did unsubscribe to a number of newsletters because they didn’t serve a useful purpose for me. They just added noise and clutter to my life and I already have plenty of that.

When I looked at them I didn’t see any personality or passion in them. There was no attempt to try to build a relationship or establish a connection.  Nor did they provide any new information that I hadn’t seen a million times before.

Granted some of you will say the same thing about my newsletters and or my posts. Some of you won’t relate to my sense of humor and instead of thinking about “That clever fellow Jack” you will use some other less endearing term(s) to describe me.

That is ok, I don’t expect or need everyone to like or love me.

What I Am Trying To Do

What I am trying to do is simple. I am working on becoming a better writer who one day will be the publisher of many books that you and others enjoy reading. I am working on learning how to use social media more effectively than I do now.

Part of the reason that I started the newsletter was to see if I could build one from scratch. I wanted to see if I could take nothing and turn it into something.

It is possible that I will fail.

It is possible this newsletter won’t ever gain any traction and that nothing will come of it.

I am not worried about that. It is not because I doubt my ability to build and grow it. I have more than a few ideas about how to make this mother do more and be more than it is.

Time is my biggest adversary. I don’t have as much to use as I want to.

But that is not stopping me either.

Right now I am playing around with it. Right now I am experimenting with times and formats. I want to see what works and what doesn’t.

Once I get that sorted out things will begin to take shape and I will start to implement some of the more concrete ideas.

Eventually I will be in a position where I can provide more useful information about what I learned and how I did it. Ultimately I see it all as a learning experience and that has an awful lot of value.

Your Call To Action

Here is your second chance to see what my newsletter looks like and to sign up. Click on the link and take a look at the latest edition and those that came before it. If you like what you see please sign up for it.

It is free and if you decide it is not for you it is just as easy to unsubscribe as it was to subscribe.

Don’t wait to sign up because I am not going to give out any Ginsu knives or cool stuff from Ronco.  Go on now, point and click your way to free and useful information.

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