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"When you're in jail, a good friend will be trying to bail you out. A best friend will be in the cell next to you saying, 'Damn, that was fun'." Groucho Marx

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Why Didn’t I think of That

January 24, 2005 by Jack Steiner Leave a Comment

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As I cruised down the hallway to my second office (thank you dsyfunctional digestive system) I mulled how to handle Mr. Stinky as the gentleman is now being called. Not that I anticipated seeing him, but I figured that if I did I might want to ask him to do something about his diet.

Now some of you might say that saying something to him is cruel, but my intent is not to offend him, but to help him and in doing so help the hundred other men who have to share that restroom. I am not exaggerating when I say that I think that he could be used as a WMD by himself.

But that is not the point of this little reverie. The real point is that today I must have heard at least seventeen people say “Why didn’t I think of that.” Each time it was in reference to some idea that has been turned into a money-making venture. The common thread here is that the people looked at the product and all felt that it was a simple idea that they should have taken on themselves to develop.

Well call me the party pooper, or call me worse, I don’t care, but stop saying that. You could have or might have thought about the idea but you didn’t do it. Maybe you always wanted to create a “Tickle Me Elmo” doll but were afraid that people would call you a pedophile. You didn’t do it, you don’t get any credit and you don’t deserve any money.

No risk, no reward. It is a simple concept. Learn it, love it, live it.

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