Six months ago I shared a few words about why you don’t need a niche to be a successful blogger and they are all still true.
Of course success in blogging is subjective so we could argue that you can’t determine whether you have achieved it without first defining what it is.
The 2013 Blogging Plan
If you are among the long time readers you know that I have always covered a variety of topics here. I have done so because it has helped prevent boredom and because it has been a wonderful tool I have used to improve my writing.
That is because as a writer I don’t want to pigeonhole myself as the guy who can only write about one topic and in one voice.
It also works for me because I have seen continual growth in traffic and page views and that experience is a big part of why I say you don’t need a niche in blogging.
What Do You Need To Be Successful
If you are a data junkie you probably want more than just my word as proof that blogging without a niche works. If it makes you feel better I can prepare a case study or throw some numbers into a spreadsheet but since they aren’t coming from a third party you should still question them.
Or you can accept my word as being valid. I am not charging you to read these words or asking you to pay for anything.
However I will ask you to share this post, sign up for my newsletter and become a fan of my Facebook page.
On a serious note what you need to be successful in blogging is the willingness to instill passion and personality into your posts and the ability to sustain your effort for the long haul.
It is a marathon and not a sprint.
What you need to be successful is to not be afraid to experiment and to try things out.
It Doesn’t Have To Be Linear
Some may disagree but your content doesn’t always have to be linear or follow any sort of chronological order. As long as it is constructed in such a way that readers can follow and understand you can play with things a bit.
I like mixing it up a bit because it works for me and because the feedback has been mostly positive. Feedback is important because you need to be cognizant of what makes your readers happy but it always has to be measured against your happiness as a writer.
It is tied into the push/pull of blogging and social media in general.
People power social media and readers help power our blogs but if you don’t love this thing you just won’t last. If you don’t get excited about banging out more posts and engaging with the very fine folks you find around these parts you will have an issue.
Blogging takes work, even for those of us who love doing it.
There are good days and there are bad days mixed in between the other days. Not every post is going to be a home run but if you never swing the bat you never get on base either.
Stay tuned to this bat channel, there is much more to come.