“The companies aim to sell 250,000 vehicles in five models in their first year, 2007, with the goal of selling 1 million units of eight to 10 models by 2012, Visionary Vehicles chief of staff Paul Lambert said Sunday.
Lambert said the company will aim at selling vehicles well below the price of models now available while matching the quality of Japanese carmakers.
“America doesn’t need another car company unless we can do it at 30 percent below market with quality and styling,” Lambert said. “We’ve got to have a Toyota-Lexus-like quality.”
The vehicles will carry 10-year, 100,000-mile (160,000-kilometer) warranties, Visionary said.”
If there is a big enough push to gain marketshare, This could be good for consumers.