“Coca-Cola Blak is a new cola-coffee beverage that will debut next month in France. Also during the presentation, Coke marketing chief Mary Minnick said Coke was introducing higher- margin extensions in the fast-growing water category and that it plans to launch “Tab” energy drink targeting women.”
Watch out Starbucks.
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JG,
I wondered about that as well.
LAUNCH Tab? Tab has been around for AGES. Or maybe it disappeared at some point and it’s coming back? I remember my mom drinking Tab day in and day out when I was a kid. Now that I think about it, maybe they replaced it with Diet Coke.