Project Mom Casting

If you spend any time roaming through the mommy blogosphere you are aware that the moms are going a little bit crazy about the big mommy blogger conference, BlogHer10. At last count there were 1,987 posts offering advice and or instruction as to how to successfully navigate the coming conference.

There are also approximate 9,987 posts written today by moms who are upset that they haven’t lost the baby weight, are concerned that their husbands will be unable to handle taking care of the kids and or can’t decide if bringing 27 pairs of shoes is excessive for a three day conference. Somewhere Imelda Marcos is clapping her hands in glee.

And then there are the posts for Project Mom Casting.

“Julie & Julia” was the first blog made into a motion picture. It will not be the last. Do you think you have what it takes to go from online to on-air? A major award-winning production company is now casting for an exciting new series featuring online moms. This groundbreaking show will showcase the untapped world of social media, moms and bloggers and the incredible influence they wield in our society.

A small production team will be at BlogHer ’10 in New York City to discover and interview exciting online mom personalities. The producers are interested in connecting with a diverse sampling of media savvy moms who are working to build an online brand. Who will be the next sensation in the mom-blogosphere?”

Call me a cranky daddy blogger, but I just don’t see this as being particularly interesting. Maybe I don’t understand the concept. Maybe I am just not following and that is the issue but I have trouble understanding what is going to be exciting, novel and different about this.

Are the viewers going to watch these women blog and tweet? Will they get a click’s eye view of the mom’s interacting with brands and commenters while trying to change diapers, help with homework and or work. There has to be more to it than that, right. Because who is going to sit down and watch anyone do the point- and-click or cut-and-paste dances.

I am certain that there are some very interesting personalities out there. But what are they going to be doing- how are we going to be exposed to them. Again, maybe I am just obtuse, but I don’t understand how we are going to see them engage in social media in a fashion that is remotely interesting.

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  1. TheJackB July 29, 2010 at 11:44 pm

    I didn't start blogging cuz I was socially isolated, uncomfortable or awkward. I just needed a place to vent where I wasn't limited to 2 minutes of ranting and raving.
    My recent post She Is My Girl

  2. TheJackB July 29, 2010 at 11:42 pm

    Yes, I counted those posts and dammit, there are new ones today. It is no longer accurate, gah!!!!!! I would advise you to bring at least 21 pairs o'Shoes because a vacation just doesn't work unless you have lots of shoes.

    And yes, I am serious about Project Mom- that is why I gave out their link. Watch what you ask for, housewives of the blogosphere is coming soon. 😉
    My recent post She Is My Girl

  3. TheJackB July 29, 2010 at 11:40 pm

    It is hard not to wonder what happens to a family when the cameras are constantly around.
    My recent post She Is My Girl

  4. TheJackB July 29, 2010 at 11:38 pm

    Hi Donna,

    BlogHer may not be a mommy blogger conference now, but men are an after thought there. I am not complaining about that, it is perfectly fine. I have been blogging for six years now and frankly I don't remember any sort of blogging conference anywhere. That doesn't mean that they didn't exist, but I don't remember any.

    But I do remember lots of women bloggers.

    As for Project Mom, I am saying that they shouldn't do it. If they can find funding and make it work then by all means go ahead. But the beauty of blogging is that i can write a post in which I question the wisdom of doing so.

    But while men may be invited to BlogHer it is not our gig. That is one of the reasons why the Modern Media Man summit was set up.

    Anyway, like you said the net is a big place.
    My recent post She Is My Girl

  5. Donna July 29, 2010 at 10:36 pm

    I would like to point out that BlogHer is NOT a mommy blogger conference, and for the first time this year is not putting on any mom-specific sessions.

    It IS a conference that began as a place for women who blog, back in the dark days of 2005 when the attendees at other conferences could ask – in seriousness – "where are the women bloggers?" Because we were not yet visible – at least, to the men who put on those conferences.

    As for the "mommy casting" – I don't happen to find that interesting, either — but that's my feeling about reality TV in general. That doesn't mean I don't think there is an audience for a "real mommy bloggers" type of TV show, and I applaud the people who are producing it for finding someone to finance.

    The Internet is big enough for everyone.

    My recent post SoCal Mom at AskPattycom

  6. sahdinlansing July 29, 2010 at 10:08 pm

    Really good post Jack as I have been seeing tweets about this and wondering about what this is all about.

    Great comments here too. I think "24 at heart" hits it on the head though – what does this do to your family?

  7. @subWOW July 29, 2010 at 9:50 pm

    Did you really count those posts? Any summary advice you can give me because you now I am stressed out and I AM contemplating bringing all my shoes with me so I won't regret it when I cannot top the next pair of hot shoes I see on someone else's feet! And are you serious about the Mom Casting thing? Not by The Onion? You sure? Maybe it can be a show like the Housewives of Blogosphere or something where people plot against each other, malign each other on the Interweb. That'd be interesting and something new. Oh wait. On second thought. Never mind…
    My recent post Crazy week ahead… How to keep my Tamagotchi alive

  8. Keely July 29, 2010 at 6:59 pm

    I hear they've extended the offer to Daddy bloggers now, too (though it's still called Project Mom). And, yeah – reality tv is a dying genre is this is supposed to be interesting. Most of us started blogging because we felt socially isolated and needed to 'meet' some like-minded people, not because we wanted to be reality tv stars. If we had those kinds of personalities, we probably wouldn't have felt socially isolated in the first place.

  9. TheJackB July 29, 2010 at 7:48 am

    I wonder if they have. Those cameras are intrusive and disruptive.
    My recent post She Is My Girl

  10. TheJackB July 29, 2010 at 7:46 am

    Milk a fish- never heard that one before but I love it. Got to incorporate that into my own speech.
    My recent post She Is My Girl

  11. TheJackB July 29, 2010 at 7:45 am

    She is right. Some bloggers are very fine writers, but I wonder how well they can speak, especially when they can't edit the written word.
    My recent post She Is My Girl

  12. Twenty Four At Heart July 29, 2010 at 2:59 am

    I live in the neighborhood of the real housewives of the OC. The cameras follow those women all day long. Have the "mommy bloggers" who are so eager to do the show, stopped to think what that means in terms of their families? The kids?
    My recent post The Getty Center

  13. Keith Wilcox July 29, 2010 at 1:48 am

    Jack, I agree. Blogging CAN be interesting; it is usually not. Interesting bloggers are the ones who write about things that are already interesting in their own right. Take Julia and Julia. The interesting concept to that blog was Julia Child, not the blogger doing the blogging. Perez Hilton is not an interesting person, he just talks about celebrities who are interesting. He become outrageous because he knows that's what's going to keep him in the spotlight. The point is that branding is not exciting, and a person who wants to become famous has to do something fameworthy independent of blogging. Then a blog become interesting. You've gotta already be interesting or piggyback off of something that's already interesting. A movie about that seems silly.

    Mom bloggers, bless their hearts, are a dime a dozen and finding one who really has it all together is going to warrant a movie in itself. I'm all in favor of doing products reviews and contributing to the knowledge of the world with witty insight, but common. Might as well try to milk a fish. 🙂

    My recent post Weather Education Resources

  14. Tzipporah July 28, 2010 at 7:06 pm

    I think the best response to this sort of idea comes from The Bloggess:

    “Popular blogger” is an oxymoron. It’s like being the sexiest National Scrabble Champion or the best local Newt Gingrich impersonator. Being a popular blogger doesn’t make you any more interesting to hang out with and truthfully, a lot of popular bloggers are really good at blogging only because they’re so shitty at dealing with people in real life situations. That’s kind of the reason why most of us turn to blogging…because we’re terrified of real people. If you just want to hang out with cool people you should probably check out the people catering the conference who have never even heard of blogging. Or maybe go to a cheerleader conference instead.

    Read more:

  15. TheJackB July 28, 2010 at 5:29 pm

    Intense Debate has been so much better than DISQUS. A lot of people had complained that it was bogging down loading the page and that they couldn't comment so this had been a great improvement.
    My recent post She Is My Girl

  16. Christine July 28, 2010 at 12:36 pm

    You are so right, we are being inundated with this stuff. Some of it is good discussion, some not so much. I suppose in the end, one should expect lots of talk about a blogging conference in the blogging world. Seems natural. I'll admit though I'm just not quite sure why anyone would really want to be on a reality blogging tv show. Like you ask, what would they feature? That would have me a bit worried.

    P.S. I see that you switched commenting platforms! Happier with Intense Debate?
    My recent post My toolbox

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