If you spend any time on Twitter you probably have noticed that 87.3% of your followers claim to be social media experts. And you certainly have been exposed to numerous posts, essays, tweets and claims about the power of social media.
There is no doubt that you can use the power of social media to accomplish quite a bit. But there is a fundamental issue that many people ignore or gloss over.
Power in social media is derived from your ability to convince others to respond to a call to action.
If your readers/followers don’t respond to your requests for action than it really doesn’t matter whether you have one or a million.