Let me ask you a question. Have you ever looked at someone and wondered how they got a particular job? Have you ever visited a popular blog and been baffled by its popularity? Have you ever shaken your head and thought that you could do it better than they are/can?
If the answer is yes than you may have to work on self promotion. If the answer is yes than you may have to spend time trying to figure out how to do a more effective job of marketing your skills and abilities. It is not always easy to do. Sometimes it is because of humility or fear of rejection. Sometimes it is because we tend to have trouble seeing ourselves and our abilities with clarity.
I don’t claim expertise in the reasons why it is harder for some people to promote themselves.Â I am not a coach or a psychologist.Â But I know without question that life is not fair and that many times the world doesn’t work upon logic and reason. If it did than substance/skill would triumph luck every time. You wouldn’t look at someone and wonder how they got the job because the answer would be because they deserved it.
To be clear sometimes they really do deserve it and there is no criticism to be given of the decision, but that is not the point here.
What we are discussing is the need to improve our skills at marketing ourselves. We need to learn how to give the proverbial elevator pitch in which we give a short and compelling summary of our skills and abilities. We need to learn how to distinguish ourselves from the crowd.
I moved from Blogger to WordPress because I see this as being a better platform to market myself. I see it as a tool that I can use to help me achieve a number of goals. I want to put myself in a position where writing becomes a primary source of income instead of secondary.Â I am one of the few bloggers that can say that I have made real money from it. However, there is a difference between real and significant amounts of money.
That distinction is simple. Real money purchases goods/services occasionally. It is enough to support a part time hobby. Significant is enough to support a family. The goal is to transition from real to significant. To make that happen I have to focus on self promotion. I have to become better and more effective at marketing myself. If you are reading this post it is probably because of the self promotional efforts I have engaged in.
It could have been through Twitter, Facebook or a post that you found this place. My job is to get better at using the tools out there to let you know about me. My job is to get better at cutting through the clutter and the noise to distinguish myself. And then once I have your attention it is my job to show you that there is enough substance to merit retaining your attention and continued patronage.
If you are one of the long time readers from the old blog I am very glad to see you here. There will be some changes but much of this will be the same. I don’t want this to be slick, I want it to be real. I want the authenticity to continue to shine through. It will continue to be a mix of content, but there will be some changes. One of those will be an ongoing effort to build the blog.
So I’ll ask for your help. Become a fan of my Facebook page and if you like what you see please let people know about it. Self promotion isn’t easy for me either, but in 2011 it is a necessary skill.
PJ Mullen January 4, 2011 at 6:03 pm
If life were fair we’d never have heard of the Kardashians 🙂 And if we don’t toot our own horns these days, no one else will. Like what you’ve done with the place. All the best.
Jack January 4, 2011 at 9:01 pm
You are absolutely correct. In many ways the world has become a funny place, even if it isn’t always in the hah hah sort of way. Thanks for the good wishes, it is a work in progress.
Clark Kent's Lunchbox January 4, 2011 at 5:23 pm
The new site looks great. We are in total agreement on looking professional–you just are quicker than me in getting switched over. That’s my 2012 resolution: switch to WP & look more pro-ish.
Seriously though, looking pro is self-promotion without having to “self-promote.”
Jack January 4, 2011 at 9:00 pm
You really outdid yourself with your media kit and some of the other changes on your blog. I really like it.
J.R. Reed January 4, 2011 at 8:22 am
Dude, I wonder all the time how people got the jobs they got while I sit here doing jack shit. I guess it’s who you blow, right?
Jack January 4, 2011 at 3:14 pm
It sometimes seems that way.
Jared Karol January 3, 2011 at 8:53 pm
Jack, The site looks sweet, and I hope you start making some $ with your writing. I, for one, am really digging it. I’ll try to promote you as best I can.
Jack January 3, 2011 at 11:27 pm
As they say from your mouth to G-d’s ears.
Tessasdad January 3, 2011 at 8:21 pm
Nice work Jack. Site’s looking good and you’ll enjoy working w/ WP much better.
Seattledad January 3, 2011 at 11:31 am
Looks good Jack. Can’t wait to see more.
Jack January 3, 2011 at 11:26 pm
I’ll keep you posted.
Nina Badzin January 3, 2011 at 11:19 am
And the new blog looks great!
Jack January 3, 2011 at 11:26 pm
Thank you again, working hard on trying to make it look good and work well.
Nina Badzin January 3, 2011 at 11:18 am
Just liked you on FB and made our virtual friendship . . . more deeply virtual.
Jack January 3, 2011 at 11:25 pm
Thanks, I am very appreciative of that.