How To Write Powerful Headlines

With your pen and notebook, you blow me away...

This post may not be what you think and it is probably not safe for work. I just stumbled across another 198 posts about how to generate more traffic and they are all some version of a weak “how to” post that tells you that the writer doesn’t really understand what they are writing about but hope to get a little link juice from the headline.

It is reminiscent of the woman who says that she loves oral sex but what she really means is that sometimes she likes to lick it around the edges. Or to use a tired a sports analogy when you take the rock to the hole you better go up strong because otherwise we will knock you on your ass and laugh at you while you lie their flopping around like a dying fish.

My children and I have an ongoing discussion that is related to this topic. The test of understanding something lies in whether they can explain it to someone else. Now mind you we aren’t talking about complex topics that require you study something else so that you can understand how they work.

This isn’t Organic Chemistry nor is it that Advanced Physics course you took and barely passed because you wanted to impress the really hot girl who sat behind you in school.

This is about writing with vim. vigor, fire and passion. This is about using words to paint a picture that your readers can see and relate to but too many of you ignore that. Too many of you are getting caught up in the web of deceit the social media gurus are weaving about how to make money online.

Stop it! Stop, stop, stop. She is not going to sleep with you. It doesn’t matter how much money you spend or how nice you are. She is a tease and he is not going to call you back. You put out too much, too soon. too often and with no regard for who you let stick it in you.

We weren’t kidding when we told you he was a jerk. We didn’t say it because we are in love with you and because we want you for ourselves. We said it because he is an asshole in need of an attitude adjustment. As a matter of fact I might kick his ass based on nothing more than general principle and misplaced righteous indignation.

You are better than that and so are we. If you respect your readers you will not feed us this slop. You will stop worrying about how many of us you can fit through the damn door and you will write what is in your heart. Show us who you are. Write the stories that are painted inside your soul and stop fucking these idiots who never call because we are tired of listening to you cry over this crap.

Put pen to paper, finger to keyboard and let your fingers fly. Write with reckless abandon and ignore that voice that tells you that you are not good enough or smart enough.

Just write.

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  1. TedRubin December 9, 2011 at 8:08 pm

    @merylkevans 🙂

  2. TedRubin December 9, 2011 at 8:08 pm

    @merylkevans 🙂

  3. Mark December 8, 2011 at 1:04 pm

    I will definitely be seeing more of you Jack; I need some writing inspiration : )

    Hope the Holidays rock n’ roll for you sir!

  4. Mike Shields December 8, 2011 at 11:59 am

    Sounds right. Just write the right things. Brilliant.

  5. Mark December 8, 2011 at 6:33 am

    Please don’t hold back Jack – tell us how you really feel :O

    Love it!

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