What Is Valuable Content And How Do You Identify It?

What treasures are waiting to be discovered.

1,547 miles away there is a 12.5 year-old boy who misses his father and could care less about blog posts that teach you how to make money online, master social media or how to become a better writer.

That is because he doesn’t see any value in any of that and since it doesn’t translate into a benefit for him he says he wants dad to come home. The business lesson here is that if your prospect/client doesn’t understand the value proposition in what you are offering they aren’t going to sign up.

You won’t get the deal and the business will go elsewhere.

The parenting side is different because on that side of the fence that kind of response just…sucks.

Beauty/Value Is In the Eye Of The Beholder

Instead of the dog warming my feet and the peals of laughter intermixed with the sounds of sibling fighting there is a glass of Scotch and music keeping me company.

Perhaps I should focus on the business side here and talk with you about how you can’t always identify which posts will be popular and which will fall. Your stats can help you make some decisions but you still can’t predict it all, as that wacky Shmata Queen would say there is no accounting for taste.

The reality is some people will love you, some will hate you and some won’t care much either way.

My best advice is to do the best you can to produce content you feel good about. Give it form, shape and substance and move on. Don’t waste time following silly remarks to “create epic shit.”

Epic lost its meaning long ago and now it just sounds like ridiculous sales crap.

So go out and write. Go and do your best to write with passion and personality and do so consistently. If you sustain your effort and work on building relationships with others good things will happen.

How Often Should You Update?

When I increase my output I see a direct correlation between the amount of traffic and comments I receive, even during down times like summer.

But none of this makes a difference to that 12.5 year-old boy I mentioned before nor does it any easier for me to try to explain why I made the move and why one day he will too.

I could show him the picture of that pyramid and tell him that one day we’ll go visit and that we’ll have an adventure. He’ll like that. He’ll smile when I tell him about and then debate which one of us is more like Indiana Jones.

Write Because You Love It

If I told I write because I love it he would probably respond favorably and then ask me why. He is not a big fan of writing because it is hard for him and he thinks it takes a really long time.

And because he once watched me write a press release in about 25 minutes. It irritated him to see how fast and how cleanly it was produced but I told when you write because you love it things are much easier.

Not to mention that when you practice something over and over it becomes second nature and you find it is much easier to do than if it is something you rarely try.

Practice goes a long way, but it still won’t help you figure out how some people can listen to Justin Bieber like eating shrimp.

What about you? What do you think?

• Saved: Writing