I am currently reading Made To Stick. Here is an excerpt from the website:
“Mark Twain once observed, â€œ A lie can get halfway around the world before the truth can even get its boots on.â€ His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideasâ€”businessmen, educators, politicians, journalists, and othersâ€”struggle to make their ideas â€œstick.â€
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that â€œstickâ€ and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating â€œcuriosity gaps.â€
In this indispensable guide, we discover that â€œstickyâ€ messages of all kindsâ€”from the infamous â€œorgan theft ringâ€ hoax to a coachâ€™s lessons on sportsmanship to a product vision statement from Sonyâ€”draw their power from the same six traits.