Does Your Blog Need A Logo?

web 20 logo deadpool Does Your Blog Need A Logo?

Does your blog need a logo is the sort of question that usually sends me off on a five minute rant about stupid headlines. That is because lately I have become even more enamored with describing myself as your favorite dad blogger turned curmudgeon.

Granted I am the writer whose disdain for these things has been well documented. If you haven’t had the pleasure of reading those posts I’ll do you a favor and share a bunch with you. Go. Read. Now.

Go, I said. We’ll wait for you.

  1. Great Headlines Are Overrated
  2. Great Headlines Don’t Drive Traffic
  3. More Proof That Great Headlines Don’t Matter
  4. How To Write Powerful Headlines
  5. Cheaper Than A $5 Whore With Less Risk of Infection

I left out a bunch of others like the one about the talking penis or the other in which I said that I should have slept with her again. And yes dear Jayme, I understand that some of these are going to attract a different sort of element than I want, but I know how to deal with them.

You see I am at my best when I am unfettered and feeling feisty. Take off the gloves, remove the chains and watch out because when the words are flowing and fingers are flying I take great joy in pounding the hell out of a…keyboard.

Answer The Damn Question

The answer to the question is yes, your blog needs a logo. It needs some kind of image that helps distinguish it from the others. There is an awful lot of noise out there and if you want to memorable and recognized a logo can go a long way to making that happen.

But bear in mind that it doesn’t replace the need for good content. Anyone who says otherwise is a damn fool and in need of my size 12 boot in their ass. How is that for a friendly sort of hello.

Ok, it is not very friendly and not particularly endearing unless of course you like grumpy forty something year-old men who blog about anything and everything. Did you know that the social media experts tell you that it is a mistake to do that.

Those exceptionally intelligent men and women think that readers are too stupid to read more than 120 words and that you have the attention span of gnats.

I’ll make like the Redhead and say that they need to be slapped, beaten and told to fuck off. But the thing is that I am not her and I don’t want to be her. I like being a man. Maybe it is because it is all I have ever known or maybe it is because I like being equipped to put out camp fires without fear of torching my butt.

Why Are You Blogging and What Do You Hope To Accomplish?

If you are blogging for business and can’t answer that question we should probably sit down so that I can knock some sense into you. Why would you spend time doing something for work without knowing what it is you are doing and what you hope to accomplish.

That is just a waste and you should treat yourself better than to throw away your time like that.  This is important so I will type slowly for those who have trouble keeping up.

You need to know why you are blogging and what your objectives are because that is the only way you can determine whether your effort is successful. It is the only way that you can establish metrics that are usable, measurable and valuable.

I am not a social media expert. I am not the world’s greatest businessman. There are people who are smarter, richer, happier and a host of other ‘ers as well.

But I do know a couple of things about all this and that is why Jack, the grumpy old dad blogger who hates posts that are stuffed with keywords and looks at headlines with disdain is sharing this with you.

  1. Determine why are you are blogging and what you hope to accomplish.
  2. Figure out what metrics you need to determine whether your effort is successful.
  3. Get a cool logo. Yes, I know that I need one. I haven’t done it yet but I might try someone on Fiverr.
  4. Have Fun.

My apologies. I planned on writing more but I have go make dinner. Some of the social media experts will tell you that it is a mistake for me to stop in the middle this way. I will tell them to go play in the street and remind you that there is no one way to do this.

Social media is about people. Some of you will love me. Some of you will hate me. Some of you will be ambivalent. But if I show up on a regular basis and engage in normal conversation with you good things will come from that. And if I do that for an extended period of time more good things will come from that.

Remember the pyramids weren’t built in a day but many were built by my people which reminds me that I am going to submit an invoice to Egypt. Those hieroglyphic painting, slave owning, pyramid building yahoos owe me a chunk of change plus interest.

Wonder if they’ll give me ownership of the Sphinx. Ok, off to dinner now.

Try not to take life so seriously, I don’t.

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87 comments
jakedimare
jakedimare

@portlanddad @TheJackB Does it need it? Probably not. Would it enhance? Maybe. I prefer let the content do the work: http://t.co/szQyOZRL

Mitch Mitchell
Mitch Mitchell

At least you acknowledged that you needed one as well. lol Actually, I have one blog where I'm now thinking I need a professional logo, but I'm just hesitant to go to Fiverr for it for some reason. The price is right but... well, we'll see.

Mitch Mitchell
Mitch Mitchell

At least you acknowledged that you needed one as well. lol Actually, I have one blog where I'm now thinking I need a professional logo, but I'm just hesitant to go to Fiverr for it for some reason. The price is right but... well, we'll see.

peekababy
peekababy

@TedRubin @thejackb my blog branding makes it instantly recognizable. My dh @rafiber even won a @gdusa award for it!

Mhelgie
Mhelgie

Hi Jack,

I must say that each time I read your post I really had fun and informed. Well, I do agree that you really need to have a logo on your blog to leave a remark on your followers and to give justice to your business. You will gain more respectable and trusted followers if you will give your blog a logo.

Mhelgie
Mhelgie

Hi Jack, I must say that each time I read your post I really had fun and informed. Well, I do agree that you really need to have a logo on your blog to leave a remark on your followers and to give justice to your business. You will gain more respectable and trusted followers if you will give your blog a logo.

Leon Noone
Leon Noone

G'Day Jack, What every business needs is a clearly defined business focus and a narrow, specific target market. If you don't have those all the logos on the planet wont help. 'Nothing," as some smart bloke once said,"is so important as the proper execution of the fundamantals" Those two things are fundamental. May I compound my heresy by suggesting that business name and probably even slogan, should be settled before a logo. A logo merely represents the name. It's so easy to forget that marketing is about the prospect/client, not the product/service/company or business owner. I claim no expertise in marketing. I've merely run a business for over 30 years, And it's still fun. Best Wishes Leon

Leon Noone
Leon Noone

G'Day Jack,
What every business needs is a clearly defined business focus and a narrow, specific target market.

If you don't have those all the logos on the planet wont help.

'Nothing," as some smart bloke once said,"is so important as the proper execution of the fundamantals" Those two things are fundamental.

May I compound my heresy by suggesting that business name and probably even slogan, should be settled before a logo. A logo merely represents the name.

It's so easy to forget that marketing is about the prospect/client, not the product/service/company or business owner.

I claim no expertise in marketing. I've merely run a business for over 30 years,

And it's still fun.

Best Wishes
Leon

Hajra
Hajra

Hey Jack, I don't really know whether I need a logo. I just am happy to be writing, to be getting it all out and it is wonderful if people come by and listen. Logo... not me for I guess. But yes, business blogs and those on the same lines might need one. Exclusively for customer recognition and ease ability. Over your sleepover hangover? ;)

Hajra
Hajra

Hey Jack,

I don't really know whether I need a logo. I just am happy to be writing, to be getting it all out and it is wonderful if people come by and listen. Logo... not me for I guess.

But yes, business blogs and those on the same lines might need one. Exclusively for customer recognition and ease ability.

Over your sleepover hangover? ;)

Jayme Soulati
Jayme Soulati

You know what they say about large-sized boots, The Jack. BTW, thanks for the link love even though it was littered in a suggestive area in which you called me by name.

Gloves off?

Jayme Soulati
Jayme Soulati

You know what they say about large-sized boots, The Jack. BTW, thanks for the link love even though it was littered in a suggestive area in which you called me by name. Gloves off?

Mark
Mark

On the social web I interact with faces much more than logo's and I connect with very few logo's if any...

Not to say a logo doesn't help with branding yourself or your business - just sayin'

It's great to be connected Jack, I look forward to sharing in the journey :)

Mark
Mark

On the social web I interact with faces much more than logo's and I connect with very few logo's if any... Not to say a logo doesn't help with branding yourself or your business - just sayin' It's great to be connected Jack, I look forward to sharing in the journey :)

Gabriellie
Gabriellie

Here is an option that some of my friends have used with great success for their blogs and websites. Go over to www.feverrr.com and you will find all kinds of people offering services for five dollars. Find someone offering logos for five dollars but you wan a logo designer not just some guy like me drawing on a napkin so you want to really check out the evaluations of previous customers. Good luck in finding your logo.

Gabriellie
Gabriellie

Here is an option that some of my friends have used with great success for their blogs and websites. Go over to www.feverrr.com and you will find all kinds of people offering services for five dollars. Find someone offering logos for five dollars but you wan a logo designer not just some guy like me drawing on a napkin so you want to really check out the evaluations of previous customers. Good luck in finding your logo.

Aaron
Aaron

I agree. Everything with value needs a logo.

Aaron
Aaron

I agree. Everything with value needs a logo.

TheJackB
TheJackB

@jakedimare @portlanddad The content should be the driving force behind people coming to our blogs, but a good logo can't hurt.

Jack
Jack

Hi Mitch,

I figure for $5 it is hard to go wrong. I am just waiting to make a few changes before I make the move.

Jack
Jack

Hi Mitch, I figure for $5 it is hard to go wrong. I am just waiting to make a few changes before I make the move.

Jack
Jack

Not yet, but I am working on it.

Jack
Jack

Not yet, but I am working on it.

Jack
Jack

Any time. :)

Jack
Jack

Any time. :)

Jack
Jack

Hi Leon, Don't ask bloggers to follow smart business principles or you might cause their heads to explode. The Internet Gold Rush has been going on for years now and everyone knows that a snappy headline, killer content and a website will make you rich, rich, rich. ;)

Jack
Jack

Hi Leon,

Don't ask bloggers to follow smart business principles or you might cause their heads to explode.

The Internet Gold Rush has been going on for years now and everyone knows that a snappy headline, killer content and a website will make you rich, rich, rich. ;)

Kristen
Kristen

Amen to what Hajra said. It took me years of reading social media advice to realize that I want the same thing out of my blog that she does: a space to write and to connect to other people. I've found that I break most of the advice I read and that's okay because I'm not and probably will never be blogging for bucks...unless I can find someone to pay me to ramble on about the deep meaning of potty training, that is. ;)

Jack
Jack

Hi Hajra, I love your attitude. If you are not having fun with all this then there is no point in playing. Thanks for asking about my sleep hangover, I am getting there.

Kristen
Kristen

Amen to what Hajra said. It took me years of reading social media advice to realize that I want the same thing out of my blog that she does: a space to write and to connect to other people.

I've found that I break most of the advice I read and that's okay because I'm not and probably will never be blogging for bucks...unless I can find someone to pay me to ramble on about the deep meaning of potty training, that is. ;)

Jack
Jack

Hi Hajra,

I love your attitude. If you are not having fun with all this then there is no point in playing.

Thanks for asking about my sleep hangover, I am getting there.

Jack
Jack

I like my Timberland boots. They have been a valued part of my wardrobe for years.

In fact Timberland ought to hire me to be a brand ambassador so that I can promote my big feet and big hands using their clothing.

Darn, I think I meant to say that differently.

Jack
Jack

I like my Timberland boots. They have been a valued part of my wardrobe for years. In fact Timberland ought to hire me to be a brand ambassador so that I can promote my big feet and big hands using their clothing. Darn, I think I meant to say that differently.

Jack
Jack

Hi Mark,

So what you are saying is that if a face was used for a logo it would be better. ;)

I am glad that you are part of the journey because the people are what make the difference.

Jack
Jack

Hi Mark, So what you are saying is that if a face was used for a logo it would be better. ;) I am glad that you are part of the journey because the people are what make the difference.

Jack
Jack

I appreciate the suggestion. Thank you. I am going to check it out.

Jack
Jack

I appreciate the suggestion. Thank you. I am going to check it out.

Jack
Jack

Hey Aaron,

Agreed. Now comes the hard part...

Jack
Jack

Hey Aaron, Agreed. Now comes the hard part...

Jack
Jack

Hi Kristen, At least you realized it. I think a lot of people never get to that point and end up getting really frustrated. If you aren't happy doing this there is no point in it.

Hajra
Hajra

You know I was pretty confident with what I was writing and happy to be just getting around and doing my networking and getting decent comments; but the more I read blogs about blogging , I had this panic attacks that had me all worried - should I be having this, should I be buying this book, why don't I make money, every body else is, SEO nightmares and all that! It took me some time but I realized that if I really wanted to earn money and all that jazz then I might as well have a blog where I am serious and take it all business like (which I plan to some time) but I am serious about my personal blog and if people like it; good, if not, too bad for them! P.S. If I feel the itch to make money, I just join a blogging contest and work my a** off! Yayyy for me :) But I blog because I want to :)

Jack
Jack

Hi Kristen,

At least you realized it. I think a lot of people never get to that point and end up getting really frustrated.

If you aren't happy doing this there is no point in it.

Hajra
Hajra

You know I was pretty confident with what I was writing and happy to be just getting around and doing my networking and getting decent comments; but the more I read blogs about blogging , I had this panic attacks that had me all worried - should I be having this, should I be buying this book, why don't I make money, every body else is, SEO nightmares and all that!

It took me some time but I realized that if I really wanted to earn money and all that jazz then I might as well have a blog where I am serious and take it all business like (which I plan to some time) but I am serious about my personal blog and if people like it; good, if not, too bad for them!

P.S. If I feel the itch to make money, I just join a blogging contest and work my a** off! Yayyy for me :)

But I blog because I want to :)