Friends if you want to really get something out of this post you are going to need to listen to Stairway to Heaven…played backwards. If you don’t understand how that corresponds to the headline than you are too young to be reading this post and probably not old enough to use social media.
Dammit, I forgot that social media is a young person’s game. Hell if I ran some stuffy old organization that needed a social media presence I would go out and hire a teenage gril because everyone knows that teenage girls are social media experts, next to mommy bloggers. Oops, I am probably going to be assaulted by angry mommy bloggers now who will tell me that what I just wrote is offensive.
Listen up ladies, dad bloggers have all the power and we don’t take crap from anyone- we give it out. Really.
Ok, now that we got the opening nonsense out of the way let’s talk turkey about how to make social media work for you. I lied when I said that I have 666 devilish ways to become a social media superstar because you don’t need that many.
Really we could boil it down to three but we are not going to hit those yet because there is a fundamental problem that has to be addressed first.
Why Are You Doing This & What Do You Hope To Accomplish?
It sounds obvious but you might be surprised by the number of people/businesses that are in social media because they think they should be and not because they have a plan or goal in mind.
Reminds me of an old line that I hate but I’ll share it because it is applicable. “If you fail to plan, you plan to fail.” When you establish a goal you provide yourself with a foundation that you can use to build a plan of action to achieve your goal.
And that my friends brings me to my next point, popularity is not a plan. Want to know why? Watch the video below that my friend Ruth made.
True Power In Social Media
The easiest way to measure true power in social media is very simple. Will people respond to your call to action. What happens if you ask them to click/buy/read/tweet/like something? Will they do it or will the overwhelming majority of them click, surf and move on.
It really doesn’t matter how popular you are if no one responds to your call to action. But like Ruth said, popularity isn’t necessarily the best metric to use to determine success. Comments aren’t currency either.
So my question to you dear reader is simple, why do you blog and what do you hope to accomplish? Have you established goals for yourself/business? Do you have a plan? What does “success” look like to you? Money? Community? Actions? New friends?
Share it in the comments and let’s talk about it.
P.S. In the near future I will be publishing my own eBook about blogging/social media where you can find more of my thoughts/ideas on this. Sadly you won’t find the missing 663 devilish ways to become a social media superstar but you will find lots of other cool stuff there.
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