Bad Content Is Like Bad Sex
Poorly written content reminds me of bad sex and sloppy kissers.
It should be filled with exhilaration, excitement and anticipation of a deeply moving and spiritual moment yet when push comes to shove you wind up disappointed and deflated.
Words Should Make You Feel Something
A good post should make you think and or feel something. A good post shouldn’t be a like a bad date where you wonder what you were thinking when you agreed to go out with he/she.
You shouldn’t finish reading it and wonder if there is anyway to get back the five minutes you just lost. You shouldn’t be able to relate it to the night you spent with Rusty or Susie, the human car wash whose idea of making out was to kiss your lips once and then lick your face like a dog who just discovered peanut butter.
But this content war we are in now is doing just the opposite of what it should do.
It is creating a culture of consumption that isn’t focused upon creating content that provides real and significant value because there isn’t time to do that.
It Is a Mistake
It is a mistake that you don’t want to give into. Think about it for a moment, none of us want to be known or remembered for being the bad kisser. You don’t want to be the punch line of the story about the worst moment of intimacy.
Nor do you want to be known as the blogger whose content is consistently inferior.
Figure out a better way of doing it. Look for an angle.
It Doesn’t Have To Be About Sex
You don’t have to be as graphic as I am, although I can tell you that when I compare a poorly written post to being caught by a tooth it is something that people remember.
There are lots of other alternatives such as comparing poor content to empty calories, but that is your choice.
The point here is that if you want to break free of the clutter and be noticed you need to do more than just come up with catchy or outrageous headlines. You need to be able to provide content that has some substance.
You need to figure out how to make people think and or feel something. Use your words effectively and good things will come from it.
Or keep pumping out that crap and be known as the person who was so bad their partner fell asleep right in the middle of things.
The choice is yours.