Diet Pepsi MAX
I don’t like the name:
PURCHASE, N.Y. – February 22, 2007 – Today, Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in June.
Diet Pepsi MAX is for 25-34 year-old diet drinkers, as well as transitioners– those making the switch from regular colas to diets. Nearly 80% of adult consumers say that maintaining energy is a top priority and nearly 60% find that there’s not enough time in the day to do the things they need to do. Diet Pepsi MAX serves up the invigoration they’re looking for in a familiar, great-tasting beverage – a zero-calorie diet cola.
In other words if you are afraid that soda makes you fat this is your drink.