While I certainly understand how and why this is happening it is an issue that concerns me. So many people are pushing themselves to the limit. It is a recipe for major problems.
Americans are consuming caffeinated beverages as never before. In fact, energy drink sales skyrocketed in 2007. The sale of Rockstar, which contains up to 360 mg of caffeine per can, compared with 80 to 150 mg per serving for coffee, rose 38.9 percent in 2007, according to Beverage Digest. Red Bull sales rose 19 percent.
All this caffeine consumption has given rise to growing numbers of “caffeinated moms.” A study by an independent nonprofit research group, The National Sleep Foundation, found that more than 65 percent of moms drink caffeinated beverages to get through their day.
“I can definitely say without a doubt that I am addicted to caffeine,” said Sarah Kripal, mother of two from Lincoln, Nebraska. “I need about four energy drinks, three cups of coffee and a six-pack of soda every day.”
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