This is the story of the blog that never was. It is the true story of how three friends in the midst of a bad economy developed a plan to take control of their destiny by creating a dad blog.
Our story begins in during the spring of 2009. It is a beautiful day in Los Angeles featuring endless blue skies and beautiful women on rollerblades. Our three heroes are seated around a table at an outdoor cafe talking about their lives and wondering how they got to be where they are at.
You see all three are fathers, college educated and homeowners. Each of them got a job straight out of college and has been working steadily ever since, or at least until recently.
Not unlike millions of others a rough economy has impacted all of them. Two out of the three areÂ technicallyÂ under employed. The third owns his own business but is going through rough times.
They aren’t willing to just let things happen so they seek to take control of life by coming up with ideas for a side venture that they can all work on. They figure that their combination of skills, experience and motivation should be enough to help them build a vehicle that will provide supplemental income and maybe in time become something more.
Numerous ideas are thrown around and bandied about and they come up with the idea to create a group dad blog. They don’t have any misconceptions that it will take time and work to build it but that doesn’t frighten them. Hard work is part of any worthwhile endeavor.
Over the next few weeks they meet again and develop an outline and plan for what the blog should be. Special attention is given to the content because they know that it will be critical. Eventually they finish the plan and begin to set the wheels in motion to get things started.
And then life gets in the way.
Two out of the three men find themselves in the middle of getting divorced and though they swear they will help build the blog it doesn’t happen. The third man is disappointed but he understands. It is a monster mess, divorce and they have their hands full. Between trying to determine custody, who gets what and their other responsibilities the dad blog they planned on building never does happen.
It has become the blog that was and another symbol of why group projects can be so difficult.