Reciprocity In Blogging Part II

One of the most effective ways to drive traffic and increase comments on your blog is to blog about blogging. I sometimes think that there is no other topic that bloggers love to write about than blogging.

It doesn’t matter if you call yourself a dad blogger, tech blogger or business blogger, write about blogging and the comments will come.

One of my favorite examples of this is a post called Reciprocity in Blogging. Every day without fail my stats show that tons of people are reading it. Today I am going to write about it again but with a slightly different twist. Today we’ll talk about other social media platforms.

But before we do that let me reset the table with an excerpt from the first post:

Many bloggers are fans of reciprocity in blogging but I am not one of those. Commenting on my blog isn’t a guarantee that I will read or comment on yours. The converse of that is true as well. I don’t expect that every blog I comment upon will lead to a comment on mine.

I haven’t changed my position regarding blogs and blogging. However when I look at Twitter I take a very different approach. On Twitter I expect more interaction and engagement. On Twitter I expect people to respond to Tweets that I direct to them just as I expect to respond to those that are directed to me.

The nature of the platform and the way that it works is different than on a blog. I don’t call myself a social media expert or a guru but after all these years I know a few things about it.

Social media is about being social. It is about engagement and interaction. It is about discussions, dialogue and thinking. It is about people. Twitter works better when you use it for dialogue than strictly for broadcasting messages.

If all you do is post links you end up creating a lot of noise that people begin to ignore. On a blog you can wax rhapsodic about various topics and you have a greater chance of creating engagement than on Twitter.

I attribute that to the difference in character limitations. When you only have 140 characters to work with there are some messages that don’t translate well. A blog isn’t limited like that. There are other challenges but that is not one of them.

Twitter is formatted to be similar to a giant conversation. That is why it doesn’t work as well for the link broadcasters. They don’t engage and consequently people begin to ignore them. They remind me a bit of the people on the bus/subway who sit there talking to themselves.

They may be normal. They could be wonderful but the impression they give scares others away.

If you want to make Twitter work for you start talking with and not to others and good things will happen.

What do you think?

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