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The JackB

"When you're in jail, a good friend will be trying to bail you out. A best friend will be in the cell next to you saying, 'Damn, that was fun'." Groucho Marx

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  • About Jack
    • Other Places You Can Find Me
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    • Disclosure

Archives for June 2012

How Much Does It Cost To Be A Blogger?

June 1, 2012 by Jack Steiner 6 Comments

The problem with posting that song before I start writing is that some of you will get lost in Johnny’s song and not pay attention to the very important things I have to say here. There will be two parts to this post, the first begins below.

This post is a mix of the profane and the mundane. A stew of the serious and the silly. A dance with shadows and ghosts and a glimpse of a future that hasn’t been written yet.

You see I got stabbed today in a way that hurt me…profoundly and yet didn’t hurt at all. Can’t decide if that was because I knew what was coming or if I was just numb. I can tell you that I wanted to respond in a very graphic way.

I am going to share what my thought was. I am going to write something here but you need to understand that this was not something I ever had any intention of doing. You have to understand that I am adamantly opposed to this.

But the reason I am sharing this is because the rules of the blog demand that posts like this are written with brutal honesty. So here is what I thought.

When this person said what they said I had this image of blowing my head off in front of them. Why?

Because I was so angry I wanted them to be haunted by my response. I wanted them to have to live with that.

Read This Next Part Carefully

I am not suicidal. I have never been suicidal. I am not interested in dying before I turn 130. I take all this very seriously and I do not see it as a game. If you know me in real life than you know that by nature I would see suicide as giving up and that I would see that as letting the person I am angry with win and that will never happen.

I am a freaking Taurus- we don’t ever give up like that.

More importantly I am a father and I won’t ever leave my children like that.

But I am a writer and we think in very graphic terms. I feel like my writing is about to take off and I am really pushing hard to get over the plateau.

Part 2

The Cost Of Blogging

There might be a significant cost to blogging about this. There might be fallout and feedback. Some people might be angry about this. Some people might be worried. I am willing to live with it.

That is something that bloggers need to think about. They need to consider what could happen because of their words. They need to remember that once something is posted we lose control of it. Sure, we may think we retain some. We can delete and or edit, but that doesn’t mean that our post hasn’t been read, copied and or sent in million different directions.

It is part of why I think about the boundaries of blogging. It is part of why I think about what stories are mine to tell and to share.

Think Before You Speak

Silence is one of the most powerful tools we have access to. If you use it properly silence can provide an enormous amount of pressure. I told you what I thought about when I had my encounter today but I didn’t tell you what I did.

I said about six or seven words. I made a point not to swear or yell. They told me that they were very sorry and asked if I was upset. I shrugged my shoulders, smiled and then walked out.

That was all intentional.

The silence gave me a moment to think about what I was doing and to not do something stupid. I did the best that I could under the circumstances. I walked out not having lost my temper or said anything that would bite me in the ass later on.

That is assuming that they don’t read this. Of course if they do read this post it will be because I have become exceptionally famous and journalists from around the world have taken to trying to locate all of my writing.

Damn, I don’t know that I want to be that famous. Would be nice to make enough to be comfortable but I never want to be so famous I can’t go to the store or visit a restaurant.

And now Willie Nelson performing Rainbow Connection

Filed Under: Blogging, Fragments of Fiction

Do We Really Need Another Email Newsletter?

June 1, 2012 by Jack Steiner 33 Comments

When I began playing around with the idea of starting my own email newsletter I made a point to start generating a list of questions about the who, how, what and why that I wanted to answer before I began

  • Do we really need another newsletter?
  • Is there a point to pushing out another email that people probably won’t read?
  • What do you hope to accomplish and why are you doing this?
  • What service should I use and why?

The answers to these questions were simple for me. I had limited experience running an email newsletter so I decided that building and operating one would add to my professional skill set. Because this is a personal blog I saw additional benefits. I could do more testing and experimenting without some of the same concerns I might have if there were for Jack’s Special Business Services.

Those few reasons above were why I didn’t focus on whether people needed/wanted another newsletter. We could answer that question by saying that if your newsletter provides value than people will want to read it. Not to mention that I decided that it would be useful to have a newsletter to communicate with people about the books I plan on publishing.

Since I made the decision to create the newsletter it became a question of what service to use. I explored a few and then made a decision to start with AWeber.

There were a couple of things that pushed me over the edge. I watched several videos like the one below (disclosure my affiliate link is tied into it and the link above.) and I read this 5 page report about using AWeber for email marketing.

Simple RSS to Email by AWeber Communications

What Happened Next

What happened next is simple. I signed up for the 30 day free trial and made plans to start building my list so that I could test out different options.

I didn’t want people to feel like a commodity that could be traded so I took a very laid back approach to building and to some extent I think things have been far slower in growing than they otherwise would have been. I am a big believer in the value of organic growth but also impatient.

One of the things that I could do to increase the rate of growth is to offer AWeber as the sole tool for subscribing to the blog. If all of my subscribers moved over it would create a dramatic increase in the subscriber base. But I decided that since there is a fee for using the service I wanted to be certain that I was getting something out of it before I made the move.

Instead I opted to use it as a newsletter and to see how that worked out for me.  It required waiting a little bit longer to send out my first blast but I am very pleased with how it worked out. There as an open rate that exceeded 90% which if you know anything about the industry is exceptionally high.

I also received quite a bit of positive feedback about it. All told it felt like a giant success. If you are interested in seeing what that first one looked like you can find it here.

Next Steps

I am going to take some time to read through the responses and think about what makes sense. Unless my plans get derailed I intend for this test to go on for a period of at least 90 days. At the end we’ll take a hard look again and try to figure out if what we are doing makes sense.

In the interim I need to also find time to bear down and publish some of the eBooks I am working on. I think the best part of it all is that I am having a hell of a lot of fun doing this.

As always if you have any thoughts/ideas/comments please feel free to share them in the comments and or email me. Thank you again for being a part of our community.

Filed Under: Blogging

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