Two Things That Are Killing Twitter
I used a nifty service called When Did You Join Twitter to figure out that I signed up on December 30, 2008.
After four years I have seen a number of changes in how I use it as well as how others do. Not all of them are good.
I Hate AutoDms
AutoDMs are are like the telemarketers of Twitter. “Hi I just met you. Now buy my crap, you’ll love it!”
â€” TheJackB (@TheJackB) November 26, 2012
I don’t have any scientific data to share with you about what sort of impact the AutoDm has and can only tell you that once upon a time I was guilty of using them too.
It seemed like an easy way to acknowledge new followers and to start building a relationship with them but I found them to rarely give me the warm fuzzy feeling that makes me feel like anything but a number.
The AutoDm doesn’t show me that you have taken the time to read my profile or tweets so I haven’t any clue whether you find me interesting or if I am just another number you use to build your following.
I have built real friendships with people I met online and know that there are real people on the other side of the keyboard but those relationships started because of the personal touch.
Twitter is Like a Cocktail Party Or Barbecue
Twitter is like a barbecue or cocktail party. It is a place to meet people and talk. The AutoDm reminds me of the sleazy man/woman who approaches you at a party with only one thing in mind and it is never with your best interests in mind.
It is an immediate turnoff.
I don’t have a problem with Internet marketers, brands or businesses trying to sell things online. All I ask is that you at least pretend to care about more than what is in my wallet.
Problem Number Two- Broadcast Is Not Engagement
The second challenge and one that is probably far more serious is the proliferation of people/brands/businesses that are using Twitter as a broadcast channel and not for engagement.
Twitter is noisy and cluttered because it is filled with Tweets promoting posts, reviews, sales and all sorts of other crap. It wasn’t always like this and I am well aware that I am part of the problem.
That is because Triberr is one of the biggest sources of traffic for my blog and the primary traffic driver for promoting posts through Triberr is Twitter.
If I want people to pump out my posts to their followers I need to reciprocate so it means that I can send out a large number of tweets in a short time.
My solution is two fold:
- I try to make a point to engage as frequently as possible on Twitter so that my stream is not all links.
- I try to make sure the content I share is relevant, interesting and useful to my followers.
It is not a perfect solution but at the moment it does the best job of meeting my needs without completely alienating the community I am working to build.
What About You?
What about you? Do you use Twitter? Do you like it? Do you agree/disagree with me?