The new Apple iWatch while you moan is destined to be one of their best selling products. Call me what you will but I have a hard time believing I am the only person who hears iWatch and thinks of a different sort of product than the one Apple is selling.
Don’t know about you but when I hear people gush about the iWatch and Apple products in general it reminds me of how people go crazy about bacon. I like bacon but I am not one of those people who wants to populate my home with a plethora of products that smell or taste like bacon.
That is the sort of thing that makes me want to start selling Bacon Products That Don’t Taste Like Bacon. If you know me well you know I am the guy who thinks about How To Use 5000 Pounds of Bananas To Terrorize Noisy Neighbors.
Or maybe I am just the guy who loves to write and has fun coming up with all sorts of different headlines and topics like A Dad Blogger Teaches You To Cook the Perfect Steak- A Post People Will Read.
Yeah, I have been pumping out posts that are populated with links to older posts quite a bit lately, but that is because these posts are like my kids and I don’t play favorites. The older guys need a chance to catch some fresh air and be read again, wouldn’t be fair to just keep them buried now would it.
Brands, Businesses and They Stories they/we Tell
I spend a ton of time thinking about storytelling. I think about the stories brands/businesses tell as well as the ones we as people share. Good stories fascinate me which is probably part of why I spend so much time thinking about what stories to share here.
Some of them are pure fiction and some are filled with more truth than is comfortable to think about.
Most days my favorite way to write is with a set of headphones on and music that moves me accompanying the pounding of the keys. Today Toby Keith is playing Bullets in The Gun and the words are flying from my fingertips.
I like Toby because most of his songs tell a story and his videos do too. Reminds me of being a kid and the days when we were supposed to shout I Want My MTV!
Been through a half dozen interviews the past few days. Spent ample time being asked to analyze campaigns, offer thoughtful criticism and or commentary about the ways people do business and done my best to dance in the fire and not fall in the flames.
That is my way of acknowledging that although I am unfiltered in my personal life I am filtered in my professional. That is because I don’t have enough cash in the bank to retire. Can’t waltz through the office without any regard for the consequences of my actions and that is something I think about more often than I used to.
Probably because I spend so much time writing copy and or helping out with social media efforts. We live during a time when people actively hope brands will make a mistake. They look for the misguided tweet, the Facebook flop and or Google gaffe.
It doesn’t take much for the villagers to grab their torches and pitchforks and storm the castles. I sometimes wonder how much rage is real and how much is manufactured.
We live during unforgiving times. It is part of why I caution my children to be careful about what they do and how they do it online.
It is not just because of the digital footprints they may leave for discovery for later but because we have to be prepared for what happens today.
Ask the PR professionals about the crisis communication plans they have created just in case the CEO or another company representative says/does something offensive and or stupid.
I look at my stats and see some of the people I have spoken with have come to the blog to visit. Some of them are actively poking around to see what is here and I can’t help but wonder what they think.
Have they found golden nuggets of goodness that make them think I am a creative force for good that must be part of their team or do they see signs of decay. Do they read posts and wonder what the hell is going on with this guy?
Ultimately I shrug my shoulders. I am not here to be all things to all people. No one can do that and I am not interested in it. I am at my best when I am partly reserved and not conflicted about what I can or cannot do.
It is exciting this moment in time. There is an electrical charge running through me and I feel energized, changes are coming.
Should make for some good stories, time will tell.